A 30-Year Transmission Shop, Rebuilt Around What People Actually Search

The challenge

Downtown Transmissions has fixed transmissions in Plantation for over 30 years and has 67 five-star Google reviews to show for it. None of that reached the web. Their site was 11 pages on a Squarespace template: a dark hero photo of somebody else's gearbox, five links in the menu, no way to ask a question, no prices, no parts, and nothing a search engine could read about the business. A customer whose car shudders at 40 mph had no reason to pick them over the chain down the road.

What we did

• Rebuilt the site on their own domain rather than a agency subdomain, so the address customers already know keeps working.
• Mapped every URL from the old site first. Eight kept their exact addresses and three now redirect, so nothing that was ranking got thrown away.
• Wrote a page for each service and each city they serve, in the words customers use ("shudders at 40 mph", "slipping between gears") instead of industry terms.
• Added a symptom checker, an online parts store with quote-only pricing and VIN capture, and a financing page.
• Shot the site around 15 real photos of the shop, the crew and the blue sign on State Road 7, so it looks like the place customers drive to.
• Built a new PRND logo from the gear selector, and put the storefront sign colour through the whole design.

The outcome

The new site went live on downtowntrans.com in September 2026: 75 pages against the old 11, every legacy URL still resolving, a homepage that ships 34% less code, and local business markup that the old site never had. Quote requests and bookings now reach the shop by email the moment they are submitted.