Volvo Cars Miami · Automotive · 2014 to 2018
The Enterprise Engagement That Built Our Playbook
Took Volvo Cars Miami from middle-of-the-pack regional dealer to top-3 Volvo dealership in the Southeast through technical SEO, inventory schema, and conversion-engineered VDPs.
The challenge
Volvo Cars Miami was a respected dealership trapped in a digital arms race with three other Volvo dealers in the South Florida market. Their site ranked outside the top 10 for nearly every revenue-generating keyword, their VDPs were buried under outdated template architecture, and their paid media was hemorrhaging budget on broad-match terms with no inventory backing.
What we did
- Full technical SEO rebuild: site speed 41 → 96, fixed 2,400+ indexation errors, deployed full Vehicle schema across every VDP.
- Inventory-feed-aware paid media: ad budget pivoted to in-stock-only campaigns, with auto-pause for out-of-stock SKUs.
- VDP CRO sprints: tested 18 variants over 6 months, settling on a configuration that lifted lead form conversions by 47%.
- Service-drive funnel: built a dedicated service-only marketing program that ran in parallel to vehicle sales.
The outcome
Volvo Cars Miami became the #1 Volvo dealer in Florida by 2017 and a top-3 Volvo retailer in the Southeast US. The playbooks built during this engagement now power every automotive client at NURO Growth.
“NURO didn't just run our marketing. They rewired how we thought about digital. The lift was undeniable and the team treated our P&L like their own.”
What we ran for this client.
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