Zun Lux Rentals · eCommerce · Since 2025
Boat Rentals → Sold-Out Weekends in Eight Months
Luxury boat rental brand with strong product but no digital presence. We built the brand from scratch on Instagram, deployed an email program that drives 32% of revenue, and ran Meta ads at 8.3x ROAS.
0 → 28KInstagram followers
8.3xMeta Ads ROAS
32%Revenue from email
+184%Booking conversion rate
What we built
The challenge
Zun Lux Rentals had a beautiful product and zero brand awareness. They were getting bookings from one Yelp listing and friend-of-friend referrals. No site, no email list, no paid program.
What we did
- Built brand from scratch: positioning, visual system, content pillars, Instagram bio architecture.
- Monthly on-water shoot days producing 40+ Reels + photo assets.
- Launched Klaviyo program: welcome flow, post-booking, win-back. 32% of revenue from email within 6 months.
- Meta Ads with retargeting tiers: cold awareness → warm consideration → hot conversion. Average 8.3x ROAS.
The outcome
Zun Lux is now sold out most peak weekends with an inbound DM funnel and email program that compounds every month. They've added a second boat to the fleet.
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