Is this different from regular SEO?
It overlaps. Regular SEO aims for a spot in a list of links. AI search aims to be one of the few names an assistant actually says out loud. That puts more weight on consistent business facts, structured data, reviews and pages that answer a question directly. The work usually helps your Google rankings too.
Where this applies
This answer comes from our page on AI search optimization, where the full picture lives: what it does, where it pays off and how the build works.
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